Sales Manager Salary: How Much Does a Sales Manager Earn?

Sales Manager Salary: How Much Does a Sales Manager Earn?

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A sales manager is responsible for leading and managing a team of sales professionals, developing strategies to meet revenue targets, and building relationships with clients. The role of a sales manager is critical in driving a company’s growth and profitability. But how much does a sales manager earn?

In this blog, we’ll explore the salary expectations for sales managers, how earnings vary depending on experience and industry, and the factors that influence a sales manager’s income.

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What Does a Sales Manager Do?

Sales managers oversee the sales process for products or services, ensuring that their team meets revenue and performance goals. Their key duties include:

  • Developing sales strategies: Creating plans to increase sales and market share.
  • Managing a sales team: Training, mentoring, and motivating sales representatives to meet performance targets.
  • Building client relationships: Managing key accounts and maintaining strong client relationships.
  • Analyzing sales data: Tracking and analyzing sales performance to identify trends and opportunities for growth.
  • Collaborating with other departments: Working closely with marketing, product development, and customer service teams to improve sales effectiveness.

Sales managers work in a variety of industries, from technology to retail and manufacturing, and are key to driving revenue growth within their companies.

Average Sales Manager Salary in 2024

As of 2024, the average salary for a sales manager in the United States is between $85,000 and $120,000 per year, depending on experience, location, and industry.

  • Entry-level Sales Managers: Typically earn between $70,000 and $90,000 annually.
  • Mid-level Sales Managers: With 5-10 years of experience, salaries generally range from $100,000 to $120,000.
  • Senior Sales Managers: Those with more than 10 years of experience or working in high-demand industries like technology or pharmaceuticals can earn upwards of $130,000 or more.

Industry-Specific Sales Manager Salaries

  • Technology: $100,000 - $140,000
  • Pharmaceuticals: $90,000 - $130,000
  • Manufacturing: $85,000 - $115,000
  • Retail: $70,000 - $95,000

Sales managers in sectors like technology and pharmaceuticals tend to earn more due to the complexity and high-value nature of their products and services.

Factors Influencing Sales Manager Salaries

Several factors impact how much a sales manager earns:

1. Industry

Sales managers in industries like technology, finance, and pharmaceuticals typically earn more due to the high-value products and services they are responsible for selling.

2. Experience

As with most roles, experience plays a major role in determining salary. Senior sales managers with years of experience in managing large teams and driving high revenue targets earn significantly more than those just starting out in the role.

3. Location

Geography affects salary, with sales managers in major business hubs such as New York, San Francisco, and Chicago typically earning higher salaries due to the high cost of living and increased demand for skilled professionals in these areas.

4. Performance-Based Pay

Sales managers often have a base salary plus commission or bonuses based on their team’s performance. Top-performing sales managers who consistently exceed targets can earn much higher compensation through commissions.

5. Company Size

Sales managers working for large corporations or multinational companies typically earn more than those at smaller businesses due to the scale and complexity of the sales operations they manage.

How Does a Sales Manager’s Salary Compare?

Sales managers earn competitive salaries compared to other leadership and sales roles. Here’s how their earnings compare:

  • Sales Manager: $85,000 - $120,000
  • Account Manager: $65,000 - $90,000
  • Business Development Manager: $80,000 - $110,000
  • Marketing Manager: $90,000 - $130,000

Sales managers often earn more than account managers and business development managers due to their leadership responsibilities and direct impact on revenue generation.

Beyond Salary: Why Sales Managers Should Invest for the Future

While sales managers can earn high salaries, long-term financial success requires smart investing. One of the best ways to build wealth outside of your paycheck is through real estate investing, which offers both monthly income and long-term appreciation.

Here’s why real estate investing is a great option for sales managers:

  • Monthly Income: Rental properties provide a consistent stream of income, allowing sales managers to earn money outside of their job.
  • Appreciation: Over time, real estate tends to increase in value, building wealth.
  • Diversification: Real estate allows sales managers to diversify their income streams, reducing reliance on bonuses and commissions.
  • Tax Benefits: Real estate investments offer tax advantages, such as deductions for property depreciation, mortgage interest, and other expenses, which help reduce tax liabilities.

Build Wealth with mogul

With mogul, sales managers can invest in professionally managed real estate projects with as little as $250. mogul offers access to diversified real estate portfolios, providing monthly income, property appreciation, and tax benefits—without the need to manage properties yourself.

Founded by former Goldman Sachs executives, mogul provides busy professionals like sales managers with an easy way to grow their wealth through real estate investments. With the founders having deployed over $10 billion in real estate investments and an average IRR of 18.8%, mogul is the perfect platform for sales managers looking to diversify their investments and secure their financial future.

The Bottom Line

Sales managers earn competitive salaries, especially in high-demand industries like technology and pharmaceuticals. However, building long-term wealth requires more than just a paycheck or commissions. By investing in real estate, sales managers can create monthly income streams, diversify their portfolios, and build wealth over time.

Start building your real estate portfolio today with mogul and enjoy the benefits of real estate income and wealth creation, all while leading your sales team to success.

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Disclaimer: The information provided in this guide is for educational purposes only and does not constitute financial, tax, or legal advice. Always consult with a licensed professional before making any financial or investment decisions.